President | Creative Director
Equal parts artist, inventor, mechanic, and visionary, Darren Lutz has stood at the vanguard of his own digital revolution for nearly thirty years. Prolific and passionate about fueling his appetite for knowledge and artistic expression, Lutz co-founded Balance Studios with a simple mission—to apply his unique creative flair and technological prowess to fuel next-generation storytelling to educate and entertain.
His insatiable appetite for knowledge and his love for edu-tainment (educational entertainment) are reflected in the nuances and communication of his art. His work is founded on a life's journey that has created professional and personal relationships around the world, continually fueling his leading-edge innovation.
Darren has conceptualized and designed interactive experiences for countless institutions, including the Smithsonian, Newseum, Museum of Science and Industry, and the Abraham Lincoln Presidential Museum to name a few. His passion for immersive storytelling has helped teach visitors around the world about English, Omani History, Les Paul, and even cheese.
Beginning his career in commercial animation during the early 1990s, Lutz conceptualized and developed clay animation, cel animation and stop motion animation for TV commercials, film and interactive CD-ROMs for clients such as Disney, Pacific Bell and Cartoon Network, first for his own production company, Phantasy Lab Productions, and later as lead animator and general manager of John Lemmon Films.
Returning to hometown Green Bay, WI, Darren helped a local animation and broadcast production company triple in size and earn dozens of local, regional and national awards for animation, visual FX and broadcast.
In 2001, he partnered with his wife Tina to launch Balance Studios, initiating over two decades of growth by attracting a national and international clientele with award-winning cross-platform media solutions that span the worlds of storytelling via animation, web, mobile, software, interactive exhibit and more.
Today, Darren leads Balance Studios in reshaping the way brands, educators, and entertainers are using Augmented Reality, Virtual Reality, Projection Technology, and other emerging technologies to transform traditionally static concepts into immersive experiences.