In
the constant struggle to ensure that people are consistently taking
important medications, both doctors and patients need all the help they
can get. To aid in this process, Balance Studios was commissioned to
create an edu-taining
mobile app that uses interactive education to provide vital medical
information on the importance of statins in maintaining healthy
cholesterol levels.
Doctors
provide patients with a brochure through which they activate an app
that engages them as they watch the information pop up off the page in augmented reality space. Using holograms and animations, the
attention-grabbing app shows what causes high cholesterol and arterial
plaque buildup, how statin medication functions, the risks of not taking
it as directed even after the desired cholesterol number is reached,
and facilitates further conversations about cholesterol health. Patients
can replay or jump back to chapters to learn more about each area or
pinpoint areas of discussion with their doctor.
To
be more inclusive and to make sure this app reached Pfizer's full
patient database globally, the audio and text throughout is
available/translated into Korean, Mandarin, Portuguese, Russian, and
Spanish. Now patients across the globe can be educated through the app
in their native language.