Client partner
Kawasaki wanted to ride into their upcoming trade show firing on all
cylinders with an interactive experience that would set them apart from
other exhibitions. By partnering with event management firm GES, the
Balance team helped bring the Kawasaki booth to life using fun interactive technology to showcase the brand's story and learn about the
workings of a Kawasaki engine. The Kawasaki Interactive Table lets
multiple groups engage with the motorcycle and powersport vehicle
leader's engine components in a unique way.
Attendees approach the multi-gestural
table and select one of four quadrants to explore. Each quadrant has
six engine component icons that guests can select to learn more about.
Once they have reviewed the description of each, users drag the various
components to the engine at the center and watch as it snaps into place,
showing where each component resides once the engine is complete. Each quadrant's content is orientated to the direction an attendee or
group is facing, for individualized interaction, and fun for multiple
users at the same time.