Field of Dreams
When a new Witt Ford Tough location was being built, the
Witt brothers knew who they could trust with making a fun visual FX broadcast
spot consistent with their brand. Known for recreating popular movie scenes, the
Witts and the Balance Studios creative team, came up with the perfect idea: "If you build it, they will come."
This broadcast spot features a recreated scene from Field of
Dreams. The spot was shot on green screen, with the only real elements being
Joe Witt and Dan Witt. The challenge was that the construction was not complete
when the Balance team started the project.
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