With the release of Teenage Mutant Ninja Turtles: Out Of The Shadows, the franchise released a line of exclusive merchandise to help fans go full turtle power. In combination with Lucas TelePictures,
Paramount Pictures, Viacom, and Nickelodeon, Balance Studios helped the
brand tap into the enthusiasm by unveiling the coolest exclusive
merchandise in an unboxing commercial featuring none other than the
Teenage Mutant Ninja Turtles’ (TMNT) very own Leonardo and Michelangelo!
From
the ideation, concept art, to storyboarding and filming, to animation
and editing, Balance Studios worked hand-in-hand with Lucas Telepictures
to create an exciting animation and visual effects unboxing commercial where Michelangelo opened and showed the super-cool Kraang
vs. Michelangelo Ninja Duel action figures. As the toys weren't in
production yet, Balance had only one sample to work with so the pressure
to get the spot right on the first take was intense. The team's meticulous
planning and attention to every detail ensured that filming went off
without a hitch. The super-fun video was used to ramp up excitement
for the upcoming movie and latest merchandise featuring everyone's
favorite heroes in a half-shell.
The 60-second
unboxing commercial is on the Nickelodeon and the Teenage Mutant Ninja
Turtle Facebook pages, resulting in over 750,000 views in the first few
hours with a total of over 1.5 million views to date.