Monday Night Countdown

Corporate | Entertainment

Balance Studios brought their A-game when the ESPN Monday Night crew came to town and wanted to do a pre-show highlight of then-Green Bay Packers' player, Mike Daniels’ unabashed love of Japanese animation, or anime. With only 10 days to concept and create a three-and-a-half minute animation, the Balance team welcomed the challenge to capture Daniels' unique vision and create the characters he had dreamed of, all within ESPN's tight, final-seconds timeline.

Working with Daniels at his home, the Balance Studios team worked tirelessly to understand and connect with the Defensive Lineman's characters, named Big Mike and Cyron, so they could not only bring them to life, but do so in the anime style that Daniels' loved. Daniels' brother, Sean, worked hand-in-hand with the Balance team and took the lead to coordinate approvals and field character examinations to ensure the final animation reflected his brother's vision.

The result? An epic anime battle between Big Mike, Daniels' anime persona, and Cyron, the villain he created, showcased on ESPN as Daniels shared his story of how anime has helped him face the bullies of his youth and the villains on the field. “Anime is my training; they go hand in hand. These characters had a similar deal. They deal with these goons who can pummel them to the dirt. And then they come back and they're bigger, stronger, and way more prepared and confident than they were before.”

Project image — left
Project image — right

The Idea

Concept, design and bring anime characters and story to life of Mike Daniels (Green Bay Packers’ defensive lineman) and his brother Sean in animated short sequences used in ESPN's Monday Night Countdown pre-show player highlight.

Services

Teamwork for the win; champion collaboration and hard work is in our DNA as Midwesterners, especially when it comes to combining two of our passions: innovation and our hometown team. With our own special teams in place, our animators worked overtime to understand, interpret, and execute the game plan to perfection even under the pressure of a tight timeline.

The Result

An amazingly memorable Monday Night Countdown pre-show animation that aired nationally. It was a dream come true for Mike and Sean Daniels, to see themselves as actual anime characters in their own short action animation.
“Thank you so much TINA!  To both you, Darren and the entire animation team! You all were simply the sweetest, kindest, and most talented group of artists I have ever met! Thank you for helping out on all of the last minute changes, working directly with Sean Daniels for approval, coming to the interview on session (and it worked out on camera too!!) So, I can't thank you enough! I have already started to spread the glorious word internally! I look forward to working with you all again soon!”

-Sharon Matthews, ESPN, Senior Producer

Ready to Bring Your Ideas to Life?

We'd love to hear about your project and explore how immersive technology can bring your vision to life.

Contact Us