As part of a complete fused media campaign created by Balance - including a new website, a personalized pickle avatar (pickletar) creator, mobile site, Facebook page, and e-newsletter for the Northwest #1 pickle brand, Nalley Pickles, this :60 sec 3D animation commercial was the "dill to the pickle" to round out the media reach.
Based on a radio spot that reinforces the unique "made especially for you" brand, Balance's talented design, animation and editing teams went to work creating dozens of pickle people until the perfect 3D pickle packed county music band emerged. The goal was to demonstrate that Nalley Pickles is fun and to introduce the new 3D characters that will be incorporated into many sales and marketing initiatives.