What Now? Interactive
Touch Screen Application
Designed to highlight the inherent inequality of the time, Balance created What Now?, a thoughtful and poignant user experience. What Now? allows users to experience what many families were going through after the fire had absolutely ripped through their towns and their livelihoods. After the fire, the Relief and Aid Society worked to provide help to everyone impacted, but the charity could only go so far.
Using an illustrative style of animation, visitors are introduced to the diversity of Chicago. Answering the short, five-question quiz, visitors quickly learn how little could affect the amount of aid you receive. Answering easy questions such as the size of their family, whether their parents are immigrants, and if they go to church or not, visitors are provided additional information that highlights the injustices and inequality of the system. When the quiz is completed, the visitor is given their result and learns why they got more, or less, aid from the society.