Oceano Dunes State Vehicular Recreation Area iPad Application

The Oceano Dunes State Vehicular Recreation Area (Oceano Dunes) is one of the most expansive coastal dunes in California and is the only California State Park that allows allows vehicles to drive right on the beach. When Oceano Dunes was revamping the visitor center, they teamed up with Split Rock Studios and Balance Studios to add an interactive that would provide visitors with an experience that could be taken home with them. See yourself as a Park Ranger or Dune Buggy Rider or take a group selfie in this exciting addition to the visitor center.

As visitors approach the reading rail inside the visitor center, they are invited to interact with an iPad. Tapping the screen, visitors can select from three experiences–becoming a Dune Buggy Rider, becoming a Park Ranger, or Take a Group Selfie. Selecting to become a Dune Buggy Rider or Park Ranger, the visitor is prompted to line their face up and take a picture using the iPad’s front- facing camera, with the option to retake their photo until they are happy with the result. After selecting to be male or female, the image is superimposed onto the 3D avatar. A 10 second animation plays as you see yourself as the character. Once the animation is over, a photo is taken. Visitors enter their information to receive access to their momento from their trip to the Oceano Dunes.

Visitors can also select to take a group selfie in the app to send to the email of their choice. They receive an email with a link to a branded one-page website where they can download or share to social platforms.

Project image — left
Project image — right

The Idea

Encourage visitors to explore the state recreation area responsibly and provide a take home to remember the experience by.

Services

Balance always puts ourselves into the experience, not just when we get to be Park Rangers or Dune Buggy Riders!

The Result

Hundreds of visitors put themselves into the App to experience the Oceano Dunes like never before!

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