For the Christmas season, Balance Studios wanted to create an exciting and fun way to celebrate the season. Instead of mailing the same old Christmas cards that get thrown in the trash. Balance decided to use their proprietary platform, Augmented ARtwork, to design and develop a Christmas cARd like no other!
Have you ever wanted to be a director? Well, here’s your chance to be the director of your own personalized Christmas music video through the magical realm of augmented reality. Using the Christmas cARd received in the mail or by downloading the card at www.balancestudios.com/ChristmasCard, users activate a personalized Christmas music video experience by becoming a beloved Christmas character.
Users can take a selfie or upload their favorite picture to become Santa, Santa’s elf, a snowman, or yeti. Then they are invited to customize the full experience by selecting a groovy Christmas tune, a jiggy dance move, and even add in props to make the video complete. By hitting record, users start the countdown to directing their own 30-second Christmas video to share with friends and family.
Because nothing says Christmas like a snowman with your face doing a swing dance! Users are then invited to share their video via email or the social network or their choice. In-app help menus offer assistance with the app and specific Augmented Reality Christmas cARd App experiences.
The webpage, www.balancestudios.com/ChristmasCard, was created to offer a place to download the image target, find more information about the app, and access detailed help instructions and videos.