Some
decisions actually are set in stone. That is why Solomon Colors sought
the augmented reality (AR) innovators at Balance to help customers
design the perfect concrete patios for their outdoor spaces. Using the
Solomon Colors and Brickform product lines, the Brickform StampApp
revolutionizes the way homeowners, contractors, and architects design
decorative landscapes.
Users place an image target in the actual
environment where they'd like to add decorative concrete. They then
choose from popular base colors, stamp patterns, and release colors to
create a custom concrete slab. As different colors and stamp patterns
are selected, the custom piece changes in real time. Try different
patterns. Compare different colors. And it's all done against the
client's actual home, pool, or other outdoor space.
Once the combination
is right, users can save combinations to their favorites for reference, take a photo of the custom creation in the AR environment, and email
it to themselves. The email contains a link to a branded website with a
downloadable PDF that contains the color and pattern names used, a tool
useful for sales professionals helping to execute the actual projects.
Additionally, the multi-platform app uses Balance's proprietary analytics software, illumine™, to track several pieces of data including the number of unique
downloads per platform, geographical information of usage, which colors
and patterns are most popular, and more. The app is available for
download in the App Store and Google Play for phone and tablet. It received such positive feedback that Solomon opted to offer a version
available for Windows as well.
Create an ideal outdoor space and eliminate all of the guesswork. All that's left to do is to plan the next cookout.