Group Delphi is a renowned creator of trade show displays, museum exhibits, and retail pop-ups, working with global brands and museums for nearly 3 decades. For the EXHIBITORLive 2016 Trade Show, they knew they had to bring something extra special to the table. Falling in love with the magic of augmented reality (AR), they turned to a leader in the world of AR, Balance Studios.
Knowing that there are many snares set to prevent success, Group Delphi aptly selected It’s a Jungle Out There as the theme for their booth. Balance Studios took the idea and created an AR world. Trade show attendees use a Google Cardboard headset to activate one of three AR experiences from various signs in the Group Delphi booth.
In each experience, the fabricated jungle comes to life to showcase a friendly panda rolling around while eating bamboo, colorful flowers blooming, and a hummingbird flitting about, in a luminescent fantastical world. By putting on the Google Cardboard headset, attendees are transported away from the hustle and bustle of the trade show into a magical 3D jungle full of color and excitement.