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PetSmart and Mall Augmented Reality Experiences

When it's showtime, it's crucial for a company to stand out. So when planning their booth for the 2018 NRF Retail Conference trade show, GES commissioned Balance to create two showstopping interactive experiences that featured the latest technology to do just that. The creative team developed two augmented reality experiences: The Mall Augmented Reality Experience and the PetSmart Augmented Reality Experience to offer customer engagement like no other.

Mall Augmented Reality Experience

Augmented Reality Application

The Mall Augmented Reality (AR) Experience activates without an image target using ARKit technology. Trade show attendees enter the JDA Software promenade and activate the iPad given to them by the GES booth staff. Upon activation, the exhibition hall promenade transforms into a mall of the future. Through the magical looking glass of the iPad, the mall covers the promenade--except curtain-shop windows. As they pan around the space, they see a stunning, one-story mall. Attendees can walk the expanse of the promenade walkway and experience the virtual mall laid out over the real furniture and booth spaces with JDA graphics showing through the virtual environments.

To add to the experience, attendees choose from four personas: a customer, category manager, supply chain manager, or logistics manager and can hunt for 3D balloons along their shopping journey. When the user taps the icons, the balloons provide information about the JDA supply chain services.

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PetSmart Augmented Reality Experience

Augmented Reality Application

The Balance team created an interactive experience where, when an iPad is pointed over physical shelves in the trade show booth, virtual shelves of a PetSmart store appear to showcase the pet industry leader's offerings. In the experience, there are bubbles that can be tapped to learn more about different inventory problems that client-partner, JDA, can help solve with the products and services they offer to aid in supply chain management for retailers. But what got the most attention, was the virtual, four-legged companion the team created–a 3D photo-real golden retriever. Bring a dog, virtual or otherwise, and everyone's tails start wagging. The pawsitive response was fun for everyone and many show attendees requested a picture with the virtual playful pup.

The Idea

To create a unique engaging trade show booth using the latest in technology as the tool.

Services

Innovation, inspiration, and a whole lot of imagination--we bring it all to create extraordinary experiences that set our client-partners apart from the others. Our custom approach and commitment to helping our clients captivate and engage with their customers is a combination that delivers every time.

The Result

Lots of traffic and interaction with booth experiences and many, many selfies with the puppy!