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PAW Patrol
rEvolution - SpinMaster
PAW Patrol Tour

Entertainment

When everyone's favorite rescue dogs hit the road, Balance Studios teamed up with global marketing company, rEvolution, and international toy and entertainment leader, SpinMaster, to create several PAWsome, interactive experiences for the 2017 PAW Patrol Tour and also created the all-encompassing applications to help with everything from registration to managing content for the highly-anticipated event.

Custom Content Management System

The robust nature of the PAW Patrol applications made for an immense collection of data for use in marketing, event analytics, and future contact with visitors. Balance created a content management system (CMS) that allowed administrators to dive into data concerning pre-registration, registration, photo opps, and event summary information as well as provide visitors their QR code if their original e-mail is no longer accessible.

This wealth of actionable data can be exported to Excel for deeper analysis or to Mail Chimp for future marketing efforts.

Registration

Mobile Application

Tracking registrations for an event of this magnitude is critical to its success, so rEvolution turned to Balance to create a solution for pre-event and onsite registration.

First, Balance created a pre-registration website that displays the upcoming events. Registrants chose the events they wanted to attend and entered their personal information. Once completed, they were taken to a confirmation page that provided a QR code. A confirmation email was also sent to the attendees with a link to their registration confirmation page, allowing them to print the QR code or display a digital version on their smart phone at the event. That code allowed them to enter the event and seamlessly use the interactives inside without providing any additional information. It also enabled pre-registrants to skip the registration line and head quickly and easily to the check-in.

Those visitors who did not pre-register were able to register on-site. At each event, tablets were available for guests to register their families by entering their information, signing a waiver, and accepting the terms and conditions of event registration. Once registered, their unique QR code was printed and they were off to enjoy their PAWsome experience.

Periscope Application

Mobile Application

With the Periscope App, little rescuers used an iPad to help the PAW Patrol pups keep a close eye on Adventure Bay. The application used the iPad gyro to get a full image and kids could turn the “periscope” 180 degrees to get a full view with a helping hand from indicators placed to encourage the lookouts to stay on target.

Photo Opp

Touch Screen Application

To provide visitors with a unique digital memento, Balance created two Photo Opps for the road tour—the PAW Patrol Photo Opp and Rusty Rivets Photo Opp. When guests entered the experience, they scanned their QR code or entered their registration email address which loaded their information automatically into the system. As they walked through the road tour, they had the opportunity to pose with Rusty Rivets characters or their favorite PAW Patrol pup while brand ambassadors took their pictures with a standard DLSR camera.

The Photo Opp application would sync automatically with the camera, allowing the brand ambassador to process or retake the photo. When the picture was selected to process, the application instantly applied the character brand and store sponsor to the image and emailed a link directly to the visitor--which directed them to a branded one-page based on the character giving them secure access to their photo. The photo could then be downloaded and shared on Facebook or Twitter, allowing them to share their fun memories with family and friends.

Control Panel

Touch Screen Application

During the mobile tour, adventurers encounter two 70” TVs playing a video loop of the PAW Patrol theme. The interactive control panel featured levers and buttons perfect for little hands to twist, turn, and press activating an exciting surprise! Four of the buttons activated the ready-for-action videos from the lookout. Visitors watched each pup get ready to rescue and also saw their vehicles transform. At the end of each video, secret pup buttons activated another exciting video.

The Idea

Create a robust, all-encompassing system to manage a very large, traveling event and have a little fun with the world's favorite rescue dogs.

Services

We provide a space for everything and keep everything in its space. A true full-service collaborator for everything from streamlining registration processes to collecting post-event analytics, helping our client-partners create the ultimate event is our top priority. And creating a little innovative fun with everyone's favorite pups? Well, that's pretty PAWsome too.

The Result

The registration site was so inundated by people signing up for the event, the event directors were concerned that they were receiving SPAM (they were not – just a very large number of people were signing up for the event). The super-popular photo opp experience managed the long lines in such an efficient way that, even though there were extremely large crowds, everyone was able to get a picture with the popular pups.

PAW PatrolrEvolution - SpinMasterPAW Patrol Tour