Queen Mary

Education | Museum

When creating the Ocean Liners: Glamour, Speed, and Style exhibition, the team at the Peabody Essex Museum wanted a unique way highlight the famed RMS Queen Mary, a ship that was on the forefront of technology and modern design for its era. Using the technology of today to showcase the innovations of yesterday, Balance Studios used the magic of augmented reality (AR) to take museum guests on a virtual tour of this magnificent liner.

Guests dive into this famed piece of floating history using iPads located at the exhibit's 12-ft. Queen Mary model. Each of the three iPad stations provide a unique selection of hotspots.  Object tracking enables the app to superimpose a digital environment directly over the physical model so users can explore the ship's system of operations and interiors as they existed in the mid-1930s. Visitors select hotspots and virtually explore 3D modeled rooms to see images, past and present, of the vessel.

Animated passengers are portrayed with great detail to show which class they were traveling on so users can understand the social separations that were common during travel in this time period. The ship's journey also brings visitors to the present-day incarnation of the liner and shows 360º views of rooms, as they are today, where the ship is docked and used as the Queen Mary Historic Long Beach Hotel.

Project image — left
Project image — right

The Idea

To take museum guests on a virtual tour of the famed Queen Mary ship and highlight the luxury, social sophistication, and design of the 1930s-era liner.

Services

We're storytellers at our core, with a tech twist to our method of telling. Translating and then transforming our museum-partner's content into a creative way to connect and engage their visitors is our priority and our passion. From ideation to installation, we live for the personal connections that make history more accessible–so much that you can virtually feel it. 

The Result

Visitors loved stepping into the past on this beloved ocean liner using innovative technology, such as augmented reality.

Ready to Bring Your Ideas to Life?

We'd love to hear about your project and explore how immersive technology can bring your vision to life.

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