Farm Rich, a division of Rich Products Corporation, one of the world’s largest family-owned food companies and a leading global supplier to the foodservice for, in-store bakery, retail and industrial marketplaces, needed a new way to effectively demonstrate their multi-faceted sales and marketing plans.
The challenge with their standard print materials was three-fold: one, that it was very difficult to show how one medium interconnected with the multiple media touch points found in today’s ever-expanding marketing platforms of communication; two, each year by the time the materials were printed – there were changes or updates where additional print and/or reprints were needed; and three, their sales team and broker agents preferred to create custom presentation plans which was difficult with the printed materials.
The solution? A password
protected, Augmented Reality Application that houses all of the sales and
marketing
materials and information: video, audio, documents, images, .pdfs, links to
mobile and online content. The content and information can be updated in real
time, on-the-fly, from anywhere in the world at any time – with the integrated
Custom Content Management System - all
actuated off on one, 4” x 4” image target. Not only does this application
remove the need for printed materials and reprints, but also allows the sales
reps and broker agents to customize their presentations based on the specific
client.