When Bluestar, a global leader in print media, started to feel the effects of online media with the sales of print declining, they saw innovation and rejuvination of print by 'bringing it to life' through augmented reality (AR).
As a leader in the up and coming augmented reality arena, Balance Studios was commissioned to create a unique augmented reality app that showcases how seven key industries can benefit by integrating AR into their print media.
This
application contains advanced Augmented Reality user-experiences, created for KALIDO, formerly known as Bluestar, to demonstrate the industry leading AR and VR capabilities. It is a
real world visual-browser, unlocking virtual content from offline graphic
communications.
From learning how smoking affects your brain to following step-by-step instructions on assembling a grill; discovering new car features to finding the perfect financial planner for you, start
your journey into the immersive and interactive world of AR and VR, creating memorable, personal, and 100% accountable brand-storytelling.