For the potential buyers seeking a closer look at the neighborhood amenities, the app can be activated off of a full-sized billboard located at the construction site. Once activated, they watch the full apartment complex building from the ground up in photo-real 3D to it’s actualize size in-situ, or in its natural environment.

Capitalizing on the functionality found in the brochure experience, users can click on the penthouse balcony hotspot and find themselves several stories high overlooking the neighborhood. No longer tethered to the image target, they can take in the superb views using the gyro function of camera-enabled device or go back to the ground to explore the exterior of the building more.