When activated off of the Chapman Green image target found in the beautifully designed and oversized brochure magazine, users watch in amazement as the apartment building and surrounding ground build up in photo real 3D. Users can view the exterior and grounds with the option of entering into a two-bedroom, three-bedroom, or penthouse apartment.

Once “entering” the selected AR apartment experience, users are no longer tethered to the printed image target brochure and can move around their own environment and the AR apartment space freely without losing the experience. To enhance the interior apartment AR experiences, users are able to seamlessly move through the apartment space by either tapping a hotspot found in the various rooms or by launching the "quick move" floor plan displaying the tappable hotspots in their respective rooms.