Studio: Balance Studios
Project: National Railroad Museum - Pullman Porters Exhibit |
| Synopsis | Brand | 3D Animation | Print | Interactive | Broadcast |
Synopsis: (top)
THE CLIENT
The National Railroad Museum commissioned Balance Studios to concept, design, and develop the multi-media and branding/marketing components of their newest exhibit "Pullman Porters: From Service to Civil Rights".
THE MISSION
The overall goal of the exhibit is to "edu-tain"- to create an entertaining and informational story/experience with an exhibit flow-thru that peaks the interest and excitement of the visitor by providing an interactive verses spectator experience. The Pullman Porter exhibit combines the traditional museum exhibit concept of models and artifacts with modern and sometimes, ultra modern technology.
THE WORK
Balance began by recreating the Lake Mitchell railcar in photo-real 3D to be used as a fundraising and restoration reference. From there, the concept of a "virtual" Pullman Porter was accepted and commissioned. Working from a single black and white photograph from the 1940s, the Character Design and Animation Team designed, modeled and brought to digital life, Emanuel Hurst, an actual Pullman Porter, to act as the host of the exhibit. Using off the shelf and proprietary software, the Balance Animation Team meticulously animated, mocapped, rotoscoped, textured, lit and edited a striking recreation, that is sure to wow visitors for years to come.
Other multi-media components include the concept, design and development of the interactive history kiosk, fundraising and educational websites (www.pullmanporters.org), television commercials, web banner ads, and oral history films. |
Brand: (top)
Balance developed and designed the comprehensive multi-media exhibit brand, which included logo design, brand standards, marketing and collateral design, and the “Did you know that...” concept.
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3D Animation: (top)
Using a single black and white photograph, the artists and animators at Balance created a photo-realistic, virtual exhibit host-Emanuel Hurst, an actual Pullman Porter. The team used facial motion capture technology and their proprietary software to capture the overall head and body movement with the detail of emotions found in the mouth, face, and eyes finished with traditional hand animation.
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Print: (top)
To establish a cohesive look and feel of the Pullman Porter exhibit, Balance designed the trade show brochures, exhibit banners, and the Gallery Guide and insert.
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Interactive: (top)
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Broadcast: (top)
Utilizing the exhibit concept, Balance combined the 3D Lake Mitchell and preliminary 3D AVATAR test animation to create a fundraising video presentation. In addition, a commercial highlighting the new exhibit was developed to attract visitors, statewide, to the exhibit.
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